Branding
Corporate Identity
Research
Interactive Media
Advertising
Marketing Collateral
Direct Marketing
Catalog Marketing
Packaging

We use our Brand Calibration process as a comprehensive exploration and assessment of your overall marketplace, competitive and company communications, and pertinent business information. This process enables SFA to deliver an enduring brand platform for a company to utilize as its strategic roadmap for continued growth.

 

This allows our clients to better communicate their brand value proposition, with defined communications and marketing strategies that will enable them to sell to prospects from a position of strength.

 

 

The Brand Calibration Process is comprised of four separate Phases:

Phase I
 Research and Analysis
Phase II
 SFA Strategic Development
Phase III
 Strategic Brand Calibration Recommendations Presentation
Phase IV Articulating The Brand To Sales Teams and Employees
Phase I: Research and Analysis
SFA will conduct:
  • Company Self-Promotional and Selling Materials Review
  • Competitive Self-Promotional and Selling Materials Review
  • State-of-the-Industry and Trend Information Review
  • Key Employee Audit
  • On-Site Facility, Conference and Sales Meeting Visits
  • Key Customer Audit
Phase II: SFA Strategic Development
SFA utilizes its aggregate findings to formulate our Strategic Calibration Recommendations. Included in this Phase is the development of concept graphic brand communications tools that exemplify the recommended strategic brand platform.
Phase III: Strategic Brand Calibration Recommendations Presentation
In this Phase, SFA delivers our findings in the form of:
  • Company and marketplace overviews
  • Competitive overview, value propositions and recent advancements
  • Trends – current and future, domestic and international
  • Target audience assessments
  • Company value proposition(s)
  • Company definition and brand position
  • Elevator speeches
  • Creative concept materials that graphically define the company
  • Go-to-market strategies
  • Implementation scheduling
Phase IV: Articulating The Brand Internally

At this point, SFA presents the new Strategic Brand Platform to a group of senior and key sales, product, project and customer service managers, including dealers.

After all four Phases have been conducted and agreed upon, SFA will develop all associated marketing materials and programs.

For a more in-depth explanation of our Brand Calibration process, please contact:

inquiries@sfamarketing.com

Mailing Address:
SFA Marketing Communications
55 Corporate Drive
Trumbull, CT 06611

Phone: 203-255-1356

Fax: 203-255-0275