Good marketing collateral seamlessly combines striking and evocative design with compelling copy. At SFA, we know that good is not good enough — and we know the steps to take to move marketing collateral to the next level.

The majority of marketing collateral is still produced in accordance with the AIDA (Attention, Interest, Desire, Action) advertising model, which was developed back in 1898.  At SFA we believe that every piece of collateral we create — from business cards to annual reports and all points in between — should combine AIDA with a healthy dose of the unique branding and corporate identity elements needed to make even a one-off standalone piece fit into a holistic marketing approach.