Client: Cobb Theatres
Industry: Entertainment

Cobb Theatres, one of the nation’s leading and most progressive theatre circuits, has always been ahead of the curve when it comes to satisfying its diverse and evolving customer needs. With changing demographics as their focus, Cobb determined it was time to launch an upscale, luxury dinner-and-a-movie concept, and partnered with SFA to develop an integrated brand activation and marketing program to communicate and sell its vision – to customers and developers.

Jointly working on new names and logos, the CinéBistro brand was launched in 2008 and today boasts 6 locations nationwide, with plans for 4 more in 2011. SFA handles all online and offline programs as well as for the Cobb Theatres-specific circuit of 19 theatres.

• Strategic research & analysis
• Brand naming
• Website design, development, production & hosting
• Website updating management
• Database development
• Public relations
• Email newsletter blasts
• Loyalty programs
• Launch and sustaining advertising – print & online
• Consumer promotions & co-promotions
• Direct marketing
• Sweepstakes
• PowerPoint presentations
• Trade shows
• Interactive Flash video & 3D animation
• In-theatre programs

SFA has over 10+ years of experience in the entertainment industry, working with clients including Crown Theatres, O’Neil Cinemas and Frank Theatres.

For more information about CineBistro and Cobb Theatres, and how SFA can help make a difference for your company, please contact us today at: info@sfamarketing.com