Client: CooperSurgical
Industry: Healthcare

CooperSurgical is an industry leader dedicated to providing medical devices and procedure solutions that improve the quality of health care delivery to women. In recent years, CooperSurgical has developed and acquired a number of well-known products, a strategy that has resulted in consistent growth for the company, but created a need for consistency within the brand.

SFA partnered with CooperSurgical in 2009 to recalibrate a number of their individual product brands through research, analysis and market testing. The resulting integrated marketing programs effectively targets physicians by communicating in their terms, the advantages to both patient and practice.

Initiatives include:
  • Research & analysis
  • Logo development
  • Product brand positioning
  • Packaging
  • Website messaging
  • Advertising – medical trades
  • Sales collateral / brochures
  • Direct marketing
  • PowerPoint presentations

SFA has more than 20 years experience working with clients like CooperSurgical, Aloka, Wallach Surgical, Centrix and BrachySciences.

For more information about CooperSurgical and how SFA can help make a difference for your company, please contact us today at: info@sfamarketing.com

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