Client: Supply Technologies
Industry: Supply Chain Management

Supply Technologies and its predecessors have been driving efficiencies in supply chain management for over 50 years, for many Fortune 500 companies. After years of organic growth and acquisitions, and to more effectively compete against an aggressive push by foreign players, SFA was hired to work hand-in-hand with senior leadership to calibrate and communicate ST’s unique value proposition and unmatched service capabilities.

With a strategic focus on change that would enable continued growth into new markets globally, while simultaneously being more targeted in its domestic channels, the $600M company was re-named Supply Technologies, the sales organization received messaging training, and the public parent company reinforced its standing with the investment community.

Initiatives include:

• Strategic research & analysis
• Business consulting
• Customer interviews
• Company re-naming
• Brand definition
• Website design, development & production
• Corporate & sales collateral
• Sales messaging training
• Segment brochures
• Advertising
• Interactive Flash video & 3D animation
• PowerPoint presentations
• Language translations

SFA and its staff have many years of experience in the supply chain management industry, working with clients including The Raymond Corporation and its network of material handling Sales & Service Centers.

For more information about Supply Technologies and how SFA can help make a difference for your company, please contact us today at: info@sfamarketing.com

Other Industrial Clients: